Provider's Marketing Toolkit

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This marketing toolkit has been created to provide you with the essential information you’ll need to promote your Skills Support for the Workforce, Employee Support in Skills, Skills for Growth, or Leadership and Management project.

All of these programmes are funded underneath the Government’s Skills Support for the Workforce programme. Therefore, we promote all of these projects externally using a Skills Support for the Workforce logo and branding. Throughout this toolkit, when we discuss Skills Support for the Workforce, we’re referencing all of the projects listed above.

Within this toolkit you'll find the Provider's Essential Guide to Promoting Skills Support for the Workforce, in addition to a range of example marketing materials and assets. All of these documents are best viewed when downloaded and saved to your computer. The purpose of this toolkit is to provide you with some detailed guidance on how to promote your skills offer, and to give you some inspiration for your own marketing.

We have also provided you with copies of all the logos you will need for your marketing materials, but unfortunately this website does not support AI or PNG files very well. If you require either the European Social Fund or Skills Support for the Workforce logo in AI or PNG format, or in whiteout colour options, please email funding@calderdale.ac.uk to request a copy.

We hope you find this toolkit helpful. If you have any questions or feedback, please don't hesitate to get in touch. We're always happy to help.

EU Logo
SFA Logo
Calderdale Logo