Growing the Visitor Economy through Part Funded Training

Growing the Visitor Economy through Part Funded Training

The Tour de France project is funded through Calderdale College’s Skills Enhancement Fund. The project was set up to improve the Tour de France Grand Depart visitor experience and increase business profitability for the operator as well as enhancing the reputation of Yorkshire as a warm and welcoming destination.

The funding was accessed by Welcome to Yorkshire to provide the training which highlights the importance of excellent customer service enabling employers to maximise on opportunities available. The project has been a huge success engaging with over 100 companies throughout the region.

more motivated and proactive

Ruth Rowland works at Wolds Edge; a peaceful holiday location based in North Yorkshire. When asked about the impact of the training she stated, “The outcomes from this course have been great; staff at Wolds Edge are more motivated and proactive when it comes to providing excellent customer service. Everyone has been smiling and positive…which is brilliant. The certificates are all displayed in our welcome room; the staff who achieved the Welcome Host Awards wear their badges with pride.”

customer service is fundamental to our business

Stockeld Park is a 2000 acre estate which lies 3 miles to the North West of Wetherby. The estate is open to the public from October half term onwards and offers a host of Halloween activities and Half Term fun.

Amy Thornton, General Manager at Stockeld Park was able to access the part funded training, she explains, “We have re focused the team on customer excellence & the confidence to deliver the excellence…our customer having a first class experience and service is fundamental to our business, it was important training to undertake to reinforce that in the senior team. All this would not have been possible without the high standard of training delivered by Welcome to Yorkshire and the funding support provided by Calderdale College and the Skills Enhancement Fund”

developed the team as a whole

Langlands Garden Centre were also approached by Welcome to Yorkshire about accessing the funding. Mel Sparke, Assistant Manager (HR) explains the benefits of the training,

“Managers and supervisors cascade the training through focus team briefing and on a day to day basis through demonstration of best practice learnt on the course. The Skills Enhancement Fund allowed for training to be undertaken that up skilled our workforce and developed the team as a whole. The funding made it cost effective to train and develop a number of employees, supervisors and managers.”

For more information about The Skills Enhancement Fund click here. 

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